Back in 2013, when Google went down for less than 5 minutes, internet traffic was down by 40%. Since then, the dependence on Google, YouTube and its ancillary services has only increased, with options to run ads everywhere from YouTube to Gmail you can definitely reach out to your target audience.
With a host of ad formats available at our disposal, different tools can be used to promote different types of products whether that mean using discovery ads to increase brand awareness or using search campaigns to make sure your competitors aren’t eating up your search results impressions share.