For longevity of a brand, companies normally underestimate the effectiveness of remarketing via communication channels available. When the data of your customers and users is readily available, using Emails, SMS’s or even WhatsApp marketing options can help nudge your brand in the recollection or improve the positioning of your brand.
In addition to that, we can also use these channels to boost sales by increasing the lifetime value of a customer or how much net revenue the user is getting them after deducting the amount spent to acquire their order.