Its 2022 and everyone has grown accustomed to getting automated communications from brands, whether that mean getting order confirmation emails or order dispatched messages or a WhatsApp asking you for feedback. More often than not, brands need to meet these customer expectations and while various tools will give one off functionality like sending emails or SMS’s. Having a tool which can holistically help you decide the communication to your audience via all the different channels can help maintain uniformity in your messages and prevent spaming your clients.